Did you Know?
Why do men never button the bottom button of your suit, sports jacket, vest or Cardigan sweater?
King Edward VII, “Bertie”, son of Victoria (1841 – 1910, King 1901 – 1910) was so heavy that he could not get the bottom button fastened on his vest or to be more historically kind, maybe he just forgot. His subjects taking it as a fashionstatement followed his lead and today most men’s suits, sports jackets or vests are not designed to button the bottom button.
The tradition of not buttoning the bottom button may have also come from the early waistcoats, which were very long. It may have been out of necessity of being able to walk that the bottom buttons were left undone.
Brand You: Look Good, Feel Great, Perform Your Best! The clothes you wear can predict your success.
The clothes you wear can predict your success.
Are you known for the reasons you want to be known? Do people in your market perceive you according
to your personal brand identity? As you dress yourself in the morning, think of it as a personal branding
execution.
Much has been written about personal branding in recent years and for a very good reason. Brand
experiences come mostly from the people who serve clients in business or consumers in a retail
environment. A brand, whether it’s an organization, a product or a person is perceived 3 ways: visually,
emotionally and culturally. The way you dress affects not only visual perceptions of you but the cultural
and emotional as well. Your wardrobe is a predictor of the type of person you are.
What you wear sets up the first impression people have of you in every situation. For all of life’s
events there are appropriate and inappropriate ways to dress. Your outfit for a given event makes a
strong statement about your attitude and level of respect for the event and the people present. It sets
perceptions in others for how much attention and respect you may be due.
The majority of your overall appearance is clothing. Oscar Schoeffler, longtime fashion editor of Esquire
Magazine once warned, “Never underestimate the power of what you wear. After all, there is just a
small bit of you sticking out at the collar and cuff. The rest of what the world sees is what you drape on
your frame.” So drape wisely!
“That suit is you!”
People make judgments about you by the way you look. In business this can cost you money or help
make you money. For example, if you’re under dressed at a business networking event you could be
passed over for conversation by a desirable connection because the person is uncomfortable with your
overly casual appearance. What you’re saying with your clothes is “I don’t really rise to this occasion.”
or “My judgment is a little off.” or even “I don’t bother to follow instructions.”
Conversely, those who understand the concept of personal branding tend to be sharp dressers. They
carry themselves with cheerful confidence and attract conversations at gatherings. Wearing good
looking clothes that fit well can boost self esteem and put a spring in your step which makes you more
attractive.
If you’re a business or professional person, you can’t afford to be stingy with your wardrobe. However,
you don’t necessarily have to spend a lot of money or slavishly follow fashion trends. You simply need
to choose clothes that complement your coloring, suit your build, match your personality and are
appropriate for whatever occasion you are attending. For some people, men in particular, this may
actually sound a little complicated but it’s easy when you deal with a professional clothier.
To be impeccably dressed for every occasion is not feasible for most people. Whatever your budget,
however, the professional can help you find outfits that make you look great and feel good about
yourself – for what you can afford. When you follow a few basic guidelines and apply common sense,
you can guarantee that first impressions of your personal brand are positive.
The “wrapper” on your body is the packaging to which people will be initially attracted or perhaps
want to avoid. Being Suitably Dressed is the first step in portraying an attractive personal brand in
the marketplace. A good clothing partner will provide knowledge and suggestions for your apparel
purchases to help you create your own personal branding style. Contact Bernie Marchowsky….Marketing Director….for your organizations “Suitably Dressed” presentation. 603-622-5441 gapparel@aol.com
Sportcoat and pant drawing winners!
CONGRATULATIONS to the following winners of our MARCH Sport coat and pant drawing for the first 3 weeks.
- Linda Richelson
- J. Gordon Blythe
- C. Ryan Shelton
One more week left to take advantage of our drawing.
http://www.georgesapparel.com/
Best Men’s Clothing Award
Thanks to your votes..we are fortunate to have won The Best of the Greater Manchester Region Clothing Store Award once again.
HIPPO NEWSPAPER – “This is great news for George’s! To come out on top of more than 14,000 votes…you should be proud.”
We appreciate everyone taking the time to vote for us.
BEST OF NH 2012
We would appreciate your taking the time to vote for George’s Apparel in the 11th Annual Best of New Hampshire Readers’ Poll.
Thank you!

March – FREE Sport coat & pant month
MARCH is FREE sport coat and pant month at George’s Apparel. Looking for something more casual to wear? Please sign up for our weekly drawing.
http://www.georgesapparel.com/
We are also giving away a FREE shirt and tie with the purchase of any of our Michael Kors, Jones New York or Joseph Abboud suits during MARCH.
BOB AWARD
George’s Apparel
We were very pleased to recently receive the following notice from the New Hampshire Business Review:
“I hope that all is well with you. I just wanted to send a quick note of “congratulations,” as George’s Apparel has once again won NHBR’s Best of Business Award for Clothier for Men”
Thank you, once again, to those who took the time to vote for us. This award is especially appreciated because the winners are chosen by you, our customers. We live in an very competitive retail world today with many large chain stores to compete with in our area. We remain one of the few independent businesses because of our loyal customers throughout the years. We appreciate your business and look forward to servicing your men’s clothing needs for many more years.
Are you “Suitably Dressed”?
“SUITABLY DRESSED” is a FREE service to anyone interested in learning about the basics of properly dressing in today’s fast moving, highly competitive business environment. Bernie Marchowsky has taken over forty years of experience in the world of men’s clothing, did a substantial amount of research and, in November of 1994 gave his first presentation of “Suitably Dressed” to the Queen City Kiwanis Club in Manchester, New Hampshire. It is his goal to provide you with the information necessary to make you comfortable and knowledgeable when making your next apparel purchase so you can create your own unique personal style.
Granted trends have changed since 1994…..casual Fridays have become everyday casual for many companies however, many of the basic rules remain the same for those looking for clothing for work or that special event.
Style is something extremely personal and no one should tell you how to dress. Most men already have their own sense of style but every now and then everyone needs to make some adjustments. One of the great things about fashion is that there is so much out there to choose from as long as you are paying attention. Most men are too busy to pay attention on their own and that is the primary purpose of ”SUITABLY DRESSED”.
If you belong to an organization that you feel might be interested Bernie’s presentation, please call him at 603-622-5441 for additional information or make an appointment.

